Globalcopywrite commented on the following stories on BizSugar
The Website Conundrum: Design vs. Content
"Hi Alastair, As a content provider, I agree it can be difficult to get clients to participate in their own strategies. I've had them tell me they want their site to look like a competitors site - and that's the whole brief. I've also had plenty of clients come to me at the end of a website project stung by the fact they thought they were getting webcopy included in their price, only to find out nothing was provided. I guess one of the things lacking in the web development process is good project management. Thanks for your thoughtful comment. Sarah"The Website Conundrum: Design vs. Content
"Hi David, Budget is always a consideration, for sure. As SEO begins to take priority, it's more important than ever the content is there to support it. My opinion is that a website needs an equal design/content strategy from the very beginning. Clients need to know the real cost of a developing a website at the beginning. Without all the elements in place, the resulting product won't be an asset to their business. "The Website Conundrum: Design vs. Content
"I agree with you completely, Ian. I know what my work looks like when I try to do my own designs. I also know the difference a great design makes to the number of people reading my content. I'm just not sure most people are thinking of content when they're planning their website. I appreciate the comment on my website, too. Thanks very much. Cheers, Sarah "The Website Conundrum: Design vs. Content
"Hi Ann-Christin, I read a great post this week by an automotive retailer called Larry Bruce. In his article he put the onus on business owners to driver their own website design and to consider a strong content strategy. I love this quote: "When did it become acceptable to hand over the keys to our business to a website provider" I couldn't agree more. Read the whole article here: http://pcmguy.com/?p=307 "Subscribe
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Getting Past Superficial Answers to Our Important Sales Questions
"Hi Skip, My favorite question in a prospecting meeting is "What are your challenges". When I shared my "secret" with the other people on my sales team, they weren't as thrilled about it. Then I found out they weren't asking the next logical question, "Why is that?". It was the habit of digging deeper that really led to finding out exactly where the client needed help. Cheers, Sarah"