Globalcopywrite commented on the following stories on BizSugar
Marketing Tip to Help Other Small Businesses Grow
"Hi Susan, I give WoM referrals all the time. I figure if I can't help someone, I might as well give another reputable business a hand. It's all part of establishing my own authority, as well. I'm interested in helping my customers solve their problems. That doesn't mean everything has to have an invoice attached for me to add value. Nice post."Customer Lip Service: Scripted Responses, Broken Promises and Other Bad Ideas
"I did get a call on Day 13 but it was at 6:45 am and I was walking out the door. They returned the call at 2:23 in the morning. I guess that was there tactic to making sure I was home. However, it failed to impress me. :0("Customer Lip Service: Scripted Responses, Broken Promises and Other Bad Ideas
"Hi Ajay, I think the thing that annoyed me ever more was that the responses were pre-scripted using cut/paste to construct them. I suppose the intent to build empathy with the client was good but the execution was very poor. It's another example of the importance of building relationships in all your business dealings."Selling Price: How Not To (Part Two)
"I learned early in my sales career the best way to avoid discussing price early in the sales cycle was to say "Let's focus on finding the best solution for you. I'll guarantee you we'll find a price that makes sense for both of us." It works every time with serious buyers and gives you plenty of permission to start building a good business case for your sale. "Subscribe
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The Danger of Forgetting That Customers Have Long Memories
"Hi Susan, Wiser words are seldom spoken. I spent some time in a new region with a mandate to bust some new clients. I put in the hard work and managed to close a few very strategic deals. The next year I moved on to other things and handed the plumb accounts over to new salespeople. About 9 months later, I started to get angry calls from customers who complained about being neglected. They were right to complain. No one was calling on them or even keeping in touch. It took another round of concentrated effort to get them back on side. It never occurred to me the new sales people wouldn't look after them. More and more, I'm finding customer service being addressed as if it's a short-term function to close a sale. Great post. "