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In order to really get ahead in the Facebook Fan Page world, a company should remember the most important component to a successful page: the fan. Some brands are doing it right by engaging their fans to take an active role and stance on their most liked brands. Read More

If you want to get ahead of the crowd, and connect with your consumers, take a step back and remember what the consumer side of you is looking for. People want to be respected, have a voice, and be treated as a person. Read More

Michael Jackson's death, more than any other recent event (including the Iranian election and swine flu) has shown once and for all just how deeply social media and its many tools are embedded in our daily lives — we might still hear things first on TV or radio, but the real dissemination of information happens in the immediate fire up across soci Read More

Interaction design defines the behaviour of a system in response to its user. When designing a website, emphasis must be placed on the user goals and experience; designs must be evaluated in terms of usability and affective influence. Read More

There is a lot built around the 'brand experience'. It is an elusive quantity that has shifting facets — the experience when purchasing, when wearing or using what you have purchased, when receiving affirmation or ridicule from others because of what you have purchased and when dealing with the fact that your item has broken, over-charged you, bec Read More

Now more than ever, your company's marketing efforts must penetrate through the walls of increasingly distracted audiences and prove relevant over time. Consumers are getting smarter by the second and marketers need to wake up and smell the coffee that no one wants to buy. Read More

Social Media is the catch phrase for 2009, with twitter making headlines on a daily basis but should it still be called social media? The interesting aspect with social media is that is doesn't typically follow a product lifecycle as early adapters are also still relatively new to the scene. Read More