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Is your hotel an adapter or a value innovator?

As an adapter, we look at something that exists to make it better and more effective.

With value innovation, we look at the differentiation and low cost in context with how to create new, unique values for both customers and t Read More

Through research and talking with hoteliers, the biggest challenge in the digital marketing landscape is content marketing.

Wait a minute… should there not be almost an overload of content for hotels to take advantage of in their digital marketing efforts?

Did hoteliers ge Read More

Leadership today is challenging for any hotel brand. Though it is not like any hotel leaders intentionally don’t identify and solve challenges related to talent and skills.

I don’t know if there exists such a thing as a perfect leader today. But there is plenty that is willing to make Read More

A drop-in meeting room bookings in your property can be worrying, especially when you are new in the hotel business. After staying in the industry, however, you will note that many hotels also have to deal with low demand in meeting room bookings, especially during off-peak season. Read More

The hospitality business is highly competitive with each establishment seeking to assert itself as the one which offers the best consummate accommodation experience. With the increase in travel for business or tourist purposes, there is an equally high demand for excellent quality hotel services. Read More

It is not magic that creates the customer experience, it is the way excellent hotel performers works that creates the magic.

Working in hotels we know that even customers aren’t conscious of it, they have very definitive expectations about tangible experiences like a comfortable bed, s Read More

Animated videos are an engaging way to explain your story convincingly. More than 65% of people learn visually, and visual information is transmitted to the brain 90% more than the standard information.

The visual sense is more dominating in the humans, as stated by molecular biologist Read More

Digital marketing has reshaped the hotel industry and how they get customers.

Through new advanced technology and tools customer now has taken control of their own experience. And for hotels, this impacts how they build and nurture relationships with potential and existing customers.

How can Read More

Colors and how they affect emotions come down to the science of psychology. Hotel design makes a huge effort in learning how to use certain colors to create emotional impacts on guests. It is ingenious.

Scientific research has revealed that color has a powerful psychological effect on Read More

Glamping, or glamorous camping, has swept the hospitality world. People in today’s urban, constantly-on world crave connection with nature. However, they don’t necessarily enjoy sleeping on rocky ground or making a tree into a makeshift toilet stall.

Hoteliers do well to capitalize on Read More