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When was the last time you actually networked on LinkedIn? After all, aren’t we supposed to be helping each other connect with great business opportunities? There's a new service that can make that easier, and I think it could be a great way for small businesses to help each other. Read More

Have you ever run into a communication problem with your international customers, partners, or suppliers? Miscommunication is frustrating and can have costly consequences. Here are a few simple tips to help you adjust your written communications for an international audience. Read More

So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More

Digital notebooks are among the coolest and most useful new tools for organizing research and information for your business, blog, studies, you name it. But which one is best? I've reviewed what I consider to be the top 2 contenders to help you get a feel for what might work best for you. Read More

Don’t take a one-size-fits-all approach to your content marketing—especially as you start targeting foreign markets.Here are 6 things to change. Read More

What happens these days when we get stuck in traffic, the airline loses our luggage, or the copier at work is jammed? Tweet about it, of course. Or blog. Or Facebook. Sure, we’ve all done it. Even on our business profiles. But complaining on social media can hurt your personal and/or business brand Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More

Is your website generating more compliments than clients? Cutting-edge design, flashy graphics, apps, and tools (what I sometimes call "website bling") will get you noticed. Yet, once you get their attention, what is your website saying? ... Read More

Are you aware of all the ways your audience's perspective differs from yours? People living in other parts of the world may experience and perceive your business, services, products, and website in some unexpected ways. How do you handle it Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More