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Facebook continues to be the most popular social media platform, but that doesn’t automatically make it the best platform for marketing your e-commerce business. Read More

When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of this venture is to engage employees and attract the right talent and build relationships with like-minded people (be they internal or external) who hav Read More

Facebook Expands Messenger Ads to All Advertisers Globally: After successful beta testing in Australia and Thailand, Facebook is gradually expanding display ads in Messenger to all advertisers around the globe. These ads will be shown in the Home tab of the Messenger mobile app and can be purchased Read More

In this article we’re going to look at 3 different areas which are important to consider in order to improve your daily workflow.
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You can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We've seen the most significant of these results often Read More

Check out what happened in search today, as reported on Search Engine Land and from other places across the web. Read More

The purpose of this article is to lay out an analytical framework to answer an important question: How do I determine if I should continue to increase the content on my site? Read More

In this interview, you can read more about his work at Glide, favorite marketing tools, productivity tips as well as his advice for budding marketers.
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Ralph Barsi, Senior Director of Sales Development at Achievers tells us what Sales Development job descriptions really mean for B2B Sales positions.
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Why webinars help marketers win – As content marketers, we’re a bit like triathletes. Thankfully, webinars help us as we compete for mind share across content formats. The research is clear: An effective webinar engages customers, builds thought leadership, and sells products. In this e-book, we’ll Read More