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Do you create videos for your business?

Wondering how to best leverage your videos on Facebook?

To explore Facebook video strategy, I interview Jay Baer. Read More

Are you a virtual assistant? You might be doing a bunch of different things for your clients – social media management, email outreach, taking care of email campaigns, scheduling meetings,… It’s enough to drive people crazy! But do you know which tools and resources you can use to make your life ea Read More

Social media offers a huge opportunity for you to reach and connect with people in creative ways.

Via great content. Hilarious cat GIFs. Amazing brand stories.
But sometimes it can be a challenge to find the time or the right tools to build a successful social media program that works both shor Read More

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Read More

In this episode, we compare the newly buzzed-about Heineken ad to Pepsi’s debacle from a few weeks back – and conclude that they aren’t all that different. Read More

Google is making serious efforts to filter fake news, which the company says is the “most high profile” issue when it comes to people trying to game the search ranking system. Around 0.25% of daily queries return content which is either offensive, misleading, or not what the person was looking for. Read More

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involveme Read More

Do you use hashtags in your Instagram posts?

Wondering which hashtags resonate best with your target audience?

Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. Read More

Your eyes are glazing over. You’re yawning, blinking to refocus on the screen. And even though your to-do list app shows 43 unfinished tasks in eye-catching red, you’re scrolling through Facebook without actually registering anything you’re looking at. You’re falling into a blurry downward spiral t Read More

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Read More