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John Frieda is a brand that is passionate about color. Known for its hair care and color products, the company has launched a new Instagram campaign called #ShadesofMe to inspire its fans with personalized video content around the expressive potential of color.

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There’s so much information out there about SEO—and a lot of it, as you’ve probably seen, is wrong. For example, when I sat down to write this article, I did a simple Google News search for SEO. The first thing that popped up was “7 Common Lies Your SEO Agency Might Have Told You,” from Forbes. Read More

Congratulations! You are a freelancer now. The journey ahead of you is super exciting, but it can also be higgledy-piggledy, so don’t neglect to accept some words of advice from those who have already been there, done that, and keep on fighting. Are there some things I wished I knew when I embarked Read More

In this quick reference guide, I'm going to outline the 3 most fatal mistakes you can make while onboarding new employees, and give you solutions. Read More

Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. Read More

Content marketing is entering a dangerous new phase.

It’s heading into a trough.

You could call it……the dip of disillusionment.

For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager is not sure if they should even continue.

The idea at first Read More

Barry Truffle is the chief experience officer (CXO) for BeetleJuice, the new drink brand capitalizing on the huge post-war demand for insect-protein foodstuffs. Barry agreed to show me how much the industry has changed in the decade since he started out as a social media manager in 2016. Read More

You might have done all the hard work and used all your creative guns to build a unique mobile app, but it’s still unlikely to achieve the success you desire without an immaculate UX design. Read More

Who doesn’t want their blog post to go viral? Who doesn’t want more eyeballs on their masterpiece? Considering the time it takes to research, draft, edit, proofread, and publish a blog post, it’s a shame when it only gets a handful of views. Usually the posts that go viral have one thing in common: Read More

Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. Read More