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I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t. Read More

“Why?”

A question that children are infamous for asking a zillion times a day. A question most of us have stopped asking, somehow, somewhere along the way.
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You might think I’m about to tell you to get up as the sun rises, sit down at your desk and work until you can’t work any more. That’s probably because you’ve heard advice like this pretty often…
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Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, about five years ago, my corporate responsibilities led me to take on social campaigns, and I fell in love instantly. Read More

Do you track your social media marketing results?

Wondering how to make more sense of ROI? Read More

Gleanster Research found that B2B companies spend more than a half of their annual budgets (55%) on content production and creation.

The more concerning thing is that a large proportion of this spend is wasted on unproductive man hours, and competing priorities. Read More

If you’ve conducted any kind of email marketing campaign, you know how important it is to maintain high ‘click-through rates.’
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SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing. Read More

More marketers are turning to Big Data to optimize their customer experience. But just how much data is out there, and how do we manage it? Read More

The single most important strategy in today’s content marketing world is using video.

Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period! Read More