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In this post I’m going to walk you through the steps we took to launch and promote our first ebook (…a great lead magnet, by the way).
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Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s not sell content short! You have great content that’s generating organic traffic, but is it really doing all it can for you? Is it enough to have a popular, highly Read More

How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock around 80 times in a 24-hour period. Android users unlock their phones around 85 times a day—no word on what those extra five unlocks are. Read More

If you are struggling to generate an effective content marketing plan, one that uses measurement and analytics to drive optimization and conversion, you are not alone. Read More

The most important piece of the puzzle when it comes to retaining your best employees is the onboarding process. Because first impressions count for everything. If you give your new employee an awful first day, they’re going to regret their choice to accept your offer instantly and have their forma Read More

The most productive people on Earth aren’t superheroes. They have the same amount of hours in their day as you do, and often find ways to work far fewer hours, too. How do they do it? Read More

Most marketers know that SEO and content marketing should go hand-in-hand, but in terms of integrating them or creating a cohesive strategy, it’s easy to get a little tripped up. Combining SEO and content marketing is a topic Akin Tosyali, Director of Digital Marketing at Grainger, is going to spea Read More

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future Read More

Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Read More

There’s a lot to be said for the benefits of working remotely. From being able to keep flexible work hours to having access to a far greater pool of tasks, the freedom which comes with being a freelance designer is more than enough to tempt a growing number of employees.

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