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Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan. Read More

Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More

According to Jeff Gothelf, author of Lean UX book, conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer to take a deeper level of engagement with your product or service.” Read More

Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the major Read More

There is much talk about the advantages for businesses when they automate their marketing. Some of our customers already are proving it themselves. In this post, we summarize the benefits they have achieved through marketing automation. Read More

It’s not uncommon for businesses to get a bit ahead of themselves when it comes to growth opportunities. But you need to have the basics covered before you can really experience success. The tips below include some insights from members of our small business community about some basic business stra Read More

I’m going to share with you a practice that I’ve build into my daily rhythm.

You can listen to this episode in the player above or here on iTunes.

But before I do – a couple of quick pieces of house keeping. Read More

I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying ... Read More

The most important part of every marketer’s job is their ability to measure the success of their goals or projects. Truth be told, without a way to measure your success, it might seem that your work is worthless, and let’s be real – no one likes to waste time doing work that doesn’t add value. What Read More

When starting a new business whether it be a tech company or a retail store you will have many challenges that you will need to face and conquer. Starting a new business has many challenges on its own but when you’re looking to scale many of these challenges will be new to you and you will be unsur Read More