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If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don't see any return on investment on their social-media activities. Read more to learn the simple answer... Read More

Every day we hand out a tiny brochure about our businesses without even realizing it. Here are six ways to spiff up your business card so that it collects sales, rather than dust. Read More

This is a phenomenal story of Chobani Yogurt and shows that the first step, no matter how small, is crucial to success. Just do it! Read More

74% of small businesses do not have a disaster plan and 84% don’t even carry insurance against natural events. Here are 8 thoughts on what you can do to prepare your business for emergencies of all stripes. Read More

Strong leadership without strong management can result in chaos and inefficiency. Strong management without strong leadership can result in tunnel vision and paralysis. Here’s a wonderful short video in which Steve Jobs talks about managing people and his leadership style.
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What your customers and potential customers say publicly about your company’s products and services matters a great deal. Here's why (plus three tips to improve your customer service). Read More

Many small business owners and young entrepreneurs are intimidated by marketing. Here's a good look at the different types of online and traditional marketing (we look at metrics and highlight useful resources). Read More

A new report surveying consumers in North America and Europe reveals interesting data about the efficacy of different marketing channels. Most alarming for business owners and marketers: only 10% of consumers trust advertising. But there is some hope. Here are the key findings. Read More

Want to increase your productivity? Stop using your alarm clock's snooze button. Watch this short video to learn why. Read More

Many small businesses wonder how they can improve their brand. If your branding is confusing, inconsistent or generic, you can undermine your credibility and ruin your chance for success. Today, we look at five branding mistakes that will cripple your business (with tips on how to avoid them). Read More