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Why do people buy one company’s products or services and ignore the products or services of a competitor? What influences people’s purchasing decisions? People’s purchasing decisions – both online and offline – are influenced by many factors. We share an infographic that summarizes the key factors. Read More

We could all benefit from developing a "Plan B" when we create strategy or make decisions that impact our business. Don't allow failure to kill your business.
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If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in grave danger to fall further behind your competition. Here are 10 best practices & tips (including links to great resources) to help you create an awesome website design in 2014. Read More

Smart businesses apply science to marketing. How can you apply scientific wisdom to improve marketing for your business? Here, we look at two approaches. Read More

Doing great work in a job you love increases your happiness and personal satisfaction. Many people resolve to do a better job “next year”. But a broad resolution rarely helps unless you take specific steps to improve how you work. Here are 5 specific things you can do now to do a better job in 2014 Read More

Advertising on Facebook for likes is a complete waste of money. In fact, the problem is even worse than it initially seems. In addition to wasting your money, you also negatively impact your ability to engage your real customers and fans. Here's why.
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Even the best marketers struggle to come up with consistently good content for their blog posts, whitepapers, social media posts, and emails. Is there anything you can do to influence others to share more of your content? There is! Read More

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. The report contains these four important insights for small businesses and startups. Read More

Most startups adopt open office floor plans. But there’s a growing body of research casting doubt on the benefits of open offices. The disadvantages of open office floor plans are real, but there's a solution. Here are 5 tips to help make open offices work for your team. Read More

Titles do little more than give the impression of self-importance and achievement. True leaders focus on leading, not job titles. A title doesn’t make someone a leader.
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