RossKimbarovsky submitted the following stories to BizSugar

It’s Breast Cancer Awareness Month once more, and brands, once more, are getting it all wrong. On the surface, this is a worthy cause. But this is also an example of a drive for a cause that’s gone awry. Despite stated good intentions, the execution of the efforts is less than inspiring. Read More

Should Your Company Develop a Mobile App?

Should Your Company Develop a Mobile App?  - http://blog.crowdspring.com Avatar Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 2785 days ago
Made Hot by: kingofcontent92 on October 10, 2016 11:23 am
It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. nearly doubling between 2011 and 2015. Should YOUR company create its own mobile app? To effectively answer this question, you’ll need to answer a few other questions first. Read More
Text messages boast a 98% open rate, while email, on average, gets a mere 20% open rate… if you’re lucky. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. Read More

How Not to Suck as a Leader

How Not to Suck as a Leader  - http://blog.crowdspring.com Avatar Posted by RossKimbarovsky under Startups
From http://blog.crowdspring.com 2793 days ago
Made Hot by: FutureVision on October 3, 2016 9:18 am
There’s much advice online about leadership, not to mention the many thousands of books published on the subject. Unfortunately, too many people confuse leadership and management. As you build and lead your teams, how can you ensure that you don’t suck as a leader? Read More

Dancing the Political Brand Equity Tango on Social Media

Dancing the Political Brand Equity Tango on Social Media  - http://blog.crowdspring.com Avatar Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 2794 days ago
Made Hot by: bizyolk on October 1, 2016 2:26 am
This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding. And in the middle of the mudslinging and grandstanding are some very, very uncomfortable brands. Read More
Part of social media marketing has nothing to do with directly promoting yourself or your company. It’s about humanizing your brand, making it relatable. Folks are a lot more likely to engage with a company with which they identify/ Read More
The world lost another titan on Sunday with the passing of Arnold Palmer. But while he made over $7 million on his golf career, he brought in more than fifty times that off the course. Why? Because he was a master marketer. Read More
Design plays a very important role in helping to market and sell products and services. This is true even for common products such as pizza. Here's a good look at the design lessons from pizza product and packaging design. Read More

Elements of a Great Unboxing Experience

Elements of a Great Unboxing Experience  - http://blog.crowdspring.com Avatar Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 2803 days ago
Made Hot by: SimplySmallBiz on September 24, 2016 2:38 am
By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Read More

Can A Hoodie Increase Brand Equity?

Can A Hoodie Increase Brand Equity?  - http://blog.crowdspring.com Avatar Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 2809 days ago
Made Hot by: steefen on September 16, 2016 9:53 am
This isn’t a unique position. Startups have been using branded apparel as a way to build brand equity for years. But does it work and should you consider trying it? Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!