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Smart businesses apply science to marketing. How can you apply scientific wisdom to improve marketing for your business? Here, we look at two approaches. Read More

Doing great work in a job you love increases your happiness and personal satisfaction. Many people resolve to do a better job “next year”. But a broad resolution rarely helps unless you take specific steps to improve how you work. Here are 5 specific things you can do now to do a better job in 2014 Read More

Advertising on Facebook for likes is a complete waste of money. In fact, the problem is even worse than it initially seems. In addition to wasting your money, you also negatively impact your ability to engage your real customers and fans. Here's why.
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Even the best marketers struggle to come up with consistently good content for their blog posts, whitepapers, social media posts, and emails. Is there anything you can do to influence others to share more of your content? There is! Read More

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. The report contains these four important insights for small businesses and startups. Read More

Most startups adopt open office floor plans. But there’s a growing body of research casting doubt on the benefits of open offices. The disadvantages of open office floor plans are real, but there's a solution. Here are 5 tips to help make open offices work for your team. Read More

Titles do little more than give the impression of self-importance and achievement. True leaders focus on leading, not job titles. A title doesn’t make someone a leader.
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More than anything else, great storytelling differentiates successful content marketing from noise. Here's a great example repurposing The Beastie Boys Song, Girls, and incorporating a Rube Goldberg machine in a fun video for building block toys for girls.
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Look carefully at the tools you're using in your business. Are they the right tools for the job? It's incredibly important to use the right tools - they nearly always make every task and job easier, quicker and often, more fun.
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Book review of Remote: Office Not Required, by Jason Fried and David Heinemeier Hansson. Remote is an outstanding book for companies and individuals who haven’t considered or are on the fence about remote work. I highly recommend it. Read More