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Advertising on Facebook for likes is a complete waste of money. In fact, the problem is even worse than it initially seems. In addition to wasting your money, you also negatively impact your ability to engage your real customers and fans. Here's why.
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Even the best marketers struggle to come up with consistently good content for their blog posts, whitepapers, social media posts, and emails. Is there anything you can do to influence others to share more of your content? There is! Read More

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. The report contains these four important insights for small businesses and startups. Read More

Most startups adopt open office floor plans. But there’s a growing body of research casting doubt on the benefits of open offices. The disadvantages of open office floor plans are real, but there's a solution. Here are 5 tips to help make open offices work for your team. Read More

Titles do little more than give the impression of self-importance and achievement. True leaders focus on leading, not job titles. A title doesn’t make someone a leader.
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More than anything else, great storytelling differentiates successful content marketing from noise. Here's a great example repurposing The Beastie Boys Song, Girls, and incorporating a Rube Goldberg machine in a fun video for building block toys for girls.
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Look carefully at the tools you're using in your business. Are they the right tools for the job? It's incredibly important to use the right tools - they nearly always make every task and job easier, quicker and often, more fun.
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Book review of Remote: Office Not Required, by Jason Fried and David Heinemeier Hansson. Remote is an outstanding book for companies and individuals who haven’t considered or are on the fence about remote work. I highly recommend it. Read More

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

What can entrepreneurs learn from a television show that features mindless, reanimated corpses with an insatiable hunger for human flesh? Here are ten important lessons entrepreneurs can learn from the zombie apocalypse. Read More