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Marketing can be especially difficult for small business – budgets are small, capacity is strained, and customers can often have a difficult time perceiving the differences between your product and your competitor’s. Here are 5 commonly held truths about marketing and why you should ignore them all Read More

As you become successful, people will want to buy you a cup of coffee and “pick your brain.” Here are smart ways you can respond to people who ask to “pick your brain”. Read More

If your company is full of employees who watch things happen, or even worse, who ask “what happened”, you’ve lost. If you want to succeed, get rid of such people. Immediately.
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Listening should be easy. We do it every day. However, not talking is not equivalent to listening. Here are four simple techniques that can help you become a better listener. This is important: you cannot learn if you are not willing to listen.


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Regular speaking opportunities can help position you as an industry or subject expert and can often lead to opportunities with reporters for follow-up questions and interviews. Here are 10 tips to help you become a better speaker.
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Smart companies surprise their customers when customers least expect surprises. When you deliver what people expect, but add a surprise, you can create something unusual. People remember unusual. People talk about unusual. And most importantly, being unique sets you apart from your competitors. Read More

Small businesses and startups can also see cost savings while helping to reduce their environmental impact and  lessen the effects of greenhouse gases by keeping an eye on their own carbon footprint. Here are 5 things any business can do to create a more sustainable business atmosphere. Read More

It’s difficult to please everyone. Pleasing some people more means pleasing others less. To succeed, stop trying to please everyone.
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Habit is at the heart of our successes and our failures. If you understand the science and psychology behind habits, you can learn how to break bad habits and how to create good ones.
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Here are four questions that help you separate good advice from bad advice that can kill your startup or small business. Read More