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Most customer service teams respond to customers with sympathy. Sympathy is rarely an ideal response to a customer’s problem. Here's why. Read More

Really bad marketing emails can easily destroy a company’s reputation and annoy even the most loyal customers. How can you get your customers and prospects to open your email? What can you do to help ensure that your email campaigns don’t anger loyal customers? We share 10 useful tips. Read More

Empower Your Small Business, brand NEW issue of @crowdSPRING's SmallBiz newsletter just published. 44 great productivity tools, how color influences what people buy, deciding whether advice is good or bad, traits of great leaders and business, smart interview questions and MUCH more. Read More

When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Here's a great infographic with tons of details on how color influences what people buy. Read More

Entrepreneurs and small business owners must manage many different tasks in a short amount of time. Here’s a useful infographic highlighting the pros and cons of 44 tools that every entrepreneur and small business owner should review and consider using to help manage workloads and teams. Read More

Content marketing can be a valuable marketing strategy for just about any type of business. But there’s an important caveat: the moment a brand tries to push a direct sale through its content marketing, customer trust in the content marketing plummets. Read More

Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions. Typography can be a small detail in an otherwise large site. But sometimes the smallest details have a big impact. Here's why. Read More

Why do people buy one company’s products or services and ignore the products or services of a competitor? What influences people’s purchasing decisions? People’s purchasing decisions – both online and offline – are influenced by many factors. We share an infographic that summarizes the key factors. Read More

We could all benefit from developing a "Plan B" when we create strategy or make decisions that impact our business. Don't allow failure to kill your business.
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If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in grave danger to fall further behind your competition. Here are 10 best practices & tips (including links to great resources) to help you create an awesome website design in 2014. Read More