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The claim that social media will drive more customers to your business than search, email or other marketing channels has once again been exposed as a myth. Or has it? Here are six good insights from a recent study, with actionable steps to help you improve your marketing efforts. Read More

Knowing what not to do (learning from your failures) helps you focus and avoid setbacks, but doesn't help you adapt to changes. You know what didn't work - does that help next time when you need to figure out what will work? Learn to repeat your successes, not your failures. Failure is overrated. Read More

A new study suggests that online shoppers will spend more money and shop more frequently depending on how they first found your business. This is insight you NEED to know. Read More

A great idea, without a great team, isn’t enough to build a successful company. But what makes a team great?
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Steve Jobs famously said “If you don’t cannibalize yourself, someone else will.” Remember Kodak? Xerox? Blockbuster? Book stores? No industry is immune – no company is safe. Great short video.


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When it comes to small-business marketing, a great website can be one of the most effective and cost-efficient marketing channels out there. Here’s how you can create a visually appealing website that represents your business in a unique way. Read More

Marketing can be especially difficult for small business – budgets are small, capacity is strained, and customers can often have a difficult time perceiving the differences between your product and your competitor’s. Here are 5 commonly held truths about marketing and why you should ignore them all Read More

As you become successful, people will want to buy you a cup of coffee and “pick your brain.” Here are smart ways you can respond to people who ask to “pick your brain”. Read More

If your company is full of employees who watch things happen, or even worse, who ask “what happened”, you’ve lost. If you want to succeed, get rid of such people. Immediately.
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Listening should be easy. We do it every day. However, not talking is not equivalent to listening. Here are four simple techniques that can help you become a better listener. This is important: you cannot learn if you are not willing to listen.


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