You’ve got a solid marketing team. You’re working with talented designers. So why aren’t your campaigns yielding the results you want? The answer might be that traditional planning models in our field tend to quash creativity.
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RossKimbarovsky submitted the following stories to BizSugar
How Your Strategic Processes Are Undermining Your Results


From https://blog.crowdspring.com 2580 days ago
13 Ways Your Brand Can Get in the Holiday Spirit


From https://blog.crowdspring.com 2582 days ago
Made Hot by: fusionswim on November 17, 2016 10:25 am
There are more than 25 major religious holidays between November and mid-January every year. Regardless of locale, ’tis the season to make merry, and there’s no reason your brand should be left out of the festivities. How can you join in?
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Optimize Your Next Design Project with A/B Testing


From https://blog.crowdspring.com 2585 days ago
We often say that good design helps your business stand out. This is backed by research that has proven the influence that visual appearance has on the decision-making process of customers. Here's a terrific post about how you can improve design and help your marketing campaigns succeed.
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3 Practical Business Lessons from the Presidential Debates


From https://blog.crowdspring.com 2607 days ago
Made Hot by: businessgross on October 24, 2016 2:21 pm
We’ve never experienced a U.S. presidential race like the one we’re living through today. To say that this election is unprecedented is an understatement. But the debates do offer important lessons for business owners.
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Why Your Company Should Be Investing in Podcast Advertising


From http://blog.crowdspring.com 2609 days ago
Made Hot by: advertglobal on October 20, 2016 9:23 pm
Today, more than 1/3 of Americans say that they have listened to podcasts at some point in their lives, while 25% say they have listened to a podcast in the last month. This indicates truly explosive growth in the medium — a 75% increase since 2013. Talk about a MASSIVE audience.
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Everything Marketers Need To Know To Avoid Violating Copyright Law


From http://blog.crowdspring.com 2615 days ago
Marketers know that when done correctly, content marketing can be a valuable marketing channel. If done improperly, marketers can violate copyright law and expose themselves, their employers, and their clients to legal risk, money damages and embarrassment.
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Why Brands Should Ditch Pinktober


From http://blog.crowdspring.com 2617 days ago
It’s Breast Cancer Awareness Month once more, and brands, once more, are getting it all wrong. On the surface, this is a worthy cause. But this is also an example of a drive for a cause that’s gone awry. Despite stated good intentions, the execution of the efforts is less than inspiring.
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Should Your Company Develop a Mobile App?


From http://blog.crowdspring.com 2620 days ago
Made Hot by: kingofcontent92 on October 10, 2016 11:23 am
It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. nearly doubling between 2011 and 2015. Should YOUR company create its own mobile app? To effectively answer this question, you’ll need to answer a few other questions first.
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SMS Marketing: The Neglected Engagement Goldmine


From http://blog.crowdspring.com 2623 days ago
Text messages boast a 98% open rate, while email, on average, gets a mere 20% open rate… if you’re lucky. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource.
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How Not to Suck as a Leader


From http://blog.crowdspring.com 2628 days ago
Made Hot by: FutureVision on October 3, 2016 9:18 am
There’s much advice online about leadership, not to mention the many thousands of books published on the subject. Unfortunately, too many people confuse leadership and management. As you build and lead your teams, how can you ensure that you don’t suck as a leader?
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