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Each marketing strategy has it’s strengths and challenges. It can be confusing to know exactly where to put your resources. Facebook is a great way to build your community, and Twitter is a great place to be to have immediate interaction. Read More

What makes Pinterest so fun and interesting is its function to create different boards that are in essence photo albums that allow you to separate your images by category. This is also great because this allows you to connect with your audience without pushing your product down their throats. Read More

The reason to use Instagram is because your audience may be spending more time there than on other social media platforms. What makes Instagram so appealing is its design for the sharing of visual content that makes scrolling through it feel natural, which is enhanced by beauty of shared images. Read More

We would go as far to say that most small businesses need video content simply because it is easily viewed and even more easily shared, and thus can reach a wide audience in a short period of time. Read More

There are multiple desktop and mobile services that provide live-streaming services for free, some of which also record your broadcast so your audience can view it later in case they missed the live event. Read More

The recent growth in smartphone use has also increased the number of videos being uploaded and watched because they are easily accessible, and more often than not don’t take a lot of time to watch because a person can watch the video and work on their problem at the same time. Read More

QR codes are primarily marketing tools, and are basically upgraded barcodes that allow a person to scan them with their smartphone, upon which a person is led to a website, or shown a coupon that they can show at your store for a discount; or they can be shown a short video, etc. Read More

Amazon and eBay have an advantage because they are cutting out a middle-man such as Google, and have your audience come directly to you - global audience for eBay, and for Amazon only if you’re not selling food or technology. Read More

What happens online, stays online, and someone will always find it and make a decision based on whatever it is they find.You want your audience to know that you are real, that you make mistakes, but that you also own up to them and correct them when they happen. Read More

Just like football and technology, marketing is constantly changing and it's vital for small businesses to remain current. The big question is, how does your small business keep up with these trends? Read More