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Building a list of qualified leads is an essential part of marketing. This list is your pipeline to future sales. Opt-in e-mail form with free report, public relations, social media, webinars, and direct mail are five ways you can increase your website visitors so you can build your email list. Read More

Inbound marketing is strategies and tactics you use to attract or “pull” your target audience to your brand. A strong inbound marketing strategy can help you earn the attention of prospects, making it easier for them to find you and buy from you. Read More

Video is the most effective form of media to promote your product or services. This is especially true for illustrating how your product or service works because it benefits your target audience. Read More

Video is perhaps not only the most engaging form of media with moving images and audio adding new dimensions to your message that doesn't exist in other forms of media, but it also elicits a greater emotional response from your audience as well. Read More

Not too long ago, a content marketing strategy may have been only a few published articles, white papers and case studies; now an effective strategy entails much more. What matters most today is creating and maintaining a content marketing strategy that includes multiple tactics. Read More

Marketing automation is a server-based software tool that enables you to turn leads into customers, and it allows you to nurture customers into buying more of your products or services more often. It helps you fulfill these achievements through automated campaigns that involve email that you may int Read More

SMS marketing is an open frontier. With a few strong strategies you can boost your sales and enhance customer loyalty. Here are some ideas you can use to help you add SMS strategies to your marketing mix. Read More

Among all the challenges of email marketing, increasing open rates is perhaps the top concern. Here are 4 ways you can create a persuasive email letter that will compel an above average response rate. Read More

Very few companies and industries today can exist without in some way interacting with eCommerce. To stay competitive, it’s vital for you to be aware of eCommerce trends, whether you are a pure-click eTailer or a brick-and-click company with an online store. Read More

Public relations may not appear as “sexy” as advertising, but it can be the most effective marketing strategy for fulfilling your customer and sales objectives. Unlike advertising, with which you must pay for each exposure to gain a short term return, public relations can reap short and long term r Read More