BizSugar.com › User › SeanGallahar › Submitted

You’ve probably heard it said, “Man, have I got a great deal for you.” And it probably was a great deal… just not for you. Here are 4 Marketing lies that every small business needs to avoid to maintain integrity with each customer. Read More

Twitter is a place people go to find help and complain about your business first simply because it’s the fastest and most efficient way to do it. Here's two things you can do to be a part of that conversation. Read More

Social currency is a measurement of your online or social media engagement that determines your level of online or social media influence according to information that is being shared about you. Read More

These are good rules to help you in establishing a budget. However, when it comes to establishing a specific dollar amount it is important to remember that there is no one-size-fits-all amount for your marketing budget. Read More

Believe in what you are doing and take the time to share your expertise and experience through blogs and social media. Just as growing your business takes time, growing your audience through blogs and social media will require time and a strategic plan. Read More

When was the last time you didn’t check one of your social media sites for one day on your mobile device? Don’t worry – you are not alone. Everyone is mobile these days, so how is your business capitalizing on the mobile market? Read More

Until 20 years ago, if you wanted to reach out to your audience the most effective way was outbound marketing. Today, all you need to do is click a button, type a few words, add an image or a video – and you can reach your audience in mere seconds with a new promotion or discount. Read More

While scheduling status updates is the most common social media automation tactic, it’s important to remember that replying to customer’s questions and comments should still be done by someone who understands customers’ praises, concerns and problems. Know the purpose of your automated responses. Read More

Make it stop!! I think most businesses have had that thought when it comes to social media and new social media sites. But let’s not forget the point of social media – reaching out to your audience where they are in a way that they want to be connected with. Read More

Reaching out to influencers to spark a conversation, awareness, and build your reputation is a valid strategy if done the right way. The fact is many people will respond to conversation starters and want to help. Think of it as Paying It Forward. Read More