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When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority.

Here are the 6 core elements of a successful conten Read More

Most of the content we see today lacks actionability because it isn’t able to completely empathize with its readers. The results of which is the reader loses interest in the content piece altogether or ends up not knowing what to do next.

Here are 6 tips to turn your content actionable Read More

With a number of businesses entering the mobile market, users don’t really feel the need to go with the very first name they see on the app store. What they demand instead is a great experience and value.

And the key to a great user experience? Personalization.

Personaliza Read More

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to Read More

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it Read More

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the e Read More

Content marketing is considered by most to be an indispensable facet of online marketing today. According to CMI, 88% of B2B marketers currently use content marketing as part of their marketing strategy. Whether the objective is to acquire new customers or push existing ones further along the sales Read More

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive Read More

You have meticulously taken care of every aspect of mobile app development and designing. You carefully took into consideration delivering a great user experience. You also marketed your app really well. But after reaching the market, your analytics disappoint you...

While there are a Read More

It's not uncommon for most SMB's and startups in their infancy to end up losing a considerable amount of business to their market competitors. There is also a high chance that they will try to rehash their marketing strategies several times over this period, but it still won't do much in the way of Read More