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Google has come in for a lot of criticism in recent times, thanks to the overhaul that the search engine giant has given its algorithms. However, most of us still consider Google to be the be all and end all when it comes to SEO. Will Bing ever take over from the search machine that is Google? Read More

if you have a local business that relies on a certain amount of footfall, then you need to carry out local SEO in order to be found before the competition. With this in mind, you will of course need to use tools, if you’re going to get the most from your local SEO efforts. Read More

If your business relies on local people for its trade and you also have a website, then it’s essential that you carry out local SEO in order for your customers, both existing and potential, to find you. However, local SEO is not the same as national or international, there's more to consider locall Read More

Effective social media strategy has the potential to reach far beyond simply gaining exposure and broadcasting messages about your brand. The following tips can help you expand your social media presence, drive traffic to your website, convert visitors and nurture customer relationships.
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Primarily aimed at developers, this article is pitched at an introductory level but ventures into advanced territory. The main points covered include: A general introduction to SEO and where it fits in overall web marketing, and The importance of understanding the business goals of a web site. Read More

When SEO practices first evolved in the mid 90′s they were really just working through the loopholes in Google’s search algorithm. In most cases, it wasn’t an evil plan or a deliberate attempt to game the system but it also wasn’t in line with Google’s desire to serve up useful search results. Read More

LinkedIn has recently started allowing users to post long form blogs directly onto its site. This is not a new feature, but up until recently it was only very specific users that could post their thoughts.
Now it allows the generic user to post his or her thoughts and advice in a blog style f Read More

Growth hacking is not just a marketing strategy. The focus is on users and growth; where the users are and when they are there. This data-inspired approach may see the end of traditional marketing such as brochures and press releases. Read More

An explanation of WhatsApp and why Google is so interested in it. Was it really just to keep it out of Facebook's hands? Read More

Google’s algorithm is complex and ever changing – but some of the basics stay the same. Here is a great infographic from Neil Patel at QuickSprout. Read More