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Most marketers & SEO professionals have a good understanding of the way that the web works and websites are built, but often there are miscommunication issues when dealing with web designers. Let’s have a look at how you can more effectively deal with miscommunication issues with designers. Read More

Research shows that search gods Google purports that sometimes if you publish a lot of content, the bounce rate on your site may not actually reflect how well people are engaging with your blog. Here we explain bounce rates and how to reduce them.
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This week Google announced the rollout of the Panda 4.0 update, which is expected to be a major algorithm change, alongside the rollout of the Payday Loan 2.0 algorithm. Also, auction site eBay, revealed that it suffered a major data breach, which has resulted in the threat of investigations from m Read More

The new feature was rolled out in January this year. Custom Audiences allows businesses and marketers to retarget followers who have previously visited the company website or mobile app. It also allows you to combine data such as email, purchasing information and CRM information with Facebook’s tar Read More

New research suggests that companies which use integrated search and social advertising get better results than those that use the channels separately. Customers who clicked on ads in both search and social were more than twice as likely to convert as those that clicked on search ads alone. Read More

When it comes to lead generation, online media is one of the most powerful tools at a brand’s disposal. To get the most out of online media, however, brands must use a variety of strategies. In general, these strategies will fall under one of three categories: owned media, paid media and earned med Read More

Google+ is “essentially ending its competition with other social networks like Facebook and Twitter”.
However, this is strongly denied by an unnamed Google representative, who said that the news has no impact on the future of the social media site at all. Read More

The introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. This post will look at how to create ad extensions. Read More

Previously, Google used two key metrics to calculate AdRank – the maximum CPC bid and the Quality Score of the ad – in order to determine how high the ad should be placed. Now, Google has added ad extensions into the mix, so the algorithms use three key factors, rather than two. Read More

The past year has seen a huge rise in the popularity of personalisation marketing, as brands come to realise that there are ever increasing ways of reaching customers through various devices. The meteoric rise of mobile and tablet devices means we can reach shoppers in real time. Read More