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There’s now plenty of tools online to be found that can help us and with some good research to come up with facts and figures that rock, and with a little bit of an eye for design, there’s no reason why you can’t make up nice images for your brand. Read More

Cloud computing visionary, technology innovator, and agent of change David Linthicum said that mobile’s next great leap will happen in the cloud. And indeed, it did.

Now we are facing the era where technology is constantly changing, innovative and far reaching. In 2014, the tech landscape was do Read More

Come January there’s some brand new changes coming to Facebook and as a marketer, it pays to be aware of them if you’re to do your job to the best of your ability. With that in mind, today we’re going to be looking at what these changes are and what you need, if anything, to do about them.

Faceb Read More

Ever heard the phrase ‘any PR is good PR’? Invective Marketing is a relatively new practice that draws on similar concepts – being controversial, insensitive and often downright rude – in order to get a reaction from viewers, spark discussion and reap the benefits of the attention. Read More

It’s every online marketers dream to ‘go viral’ and find that sweet spot that makes the internet population hit the share button over and over again. According to Jonah Berger, a marketing professor at the University of Pennsylvania, there’s a science to viral posts which can be identified by six k Read More

It’s that time of year again when we’re all winding down in preparation for the holidays whilst wondering what next year will bring. This year we’ve seen a few changes in digital marketing with the usual death knolls being rung for SEO and even for Facebook, thanks to the social network’s announcem Read More

This week, Facebook announced a new ‘suite’ of tools aimed at media organisations and publishers which are intended to “help them better connect with people on Facebook”. Of course, whilst the tools may be aimed at media outlets, this doesn’t mean that marketers and small business can’t also put th Read More

It’s that time of year when many businesses start to ramp up their marketing efforts to make the most of the Christmas and New Year period. But what’s the best way to go about it? Do you send out more email as the holiday period approaches, or do you come up with a strategy to help you to reach the Read More

Is it really worth keeping your page going on Facebook? Well that depends on a number of things. For a start, if you use the social site for advertising, and you do so effectively by utilising the targeting and remarking options that it offers, then don’t do anything rash as it really could do you Read More

A press release has to contain material that is actually newsworthy and not just a normal occurrence within the business. If a company makes a release once a week, then it’s unlikely unless it’s a global brand that it will have good enough information to interest journalists and as such, they simpl Read More