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Effective YouTube marketing campaigns are usually not comprised of one-hit wonders or supporting content that has not done well. Effective YouTube channels like the BBQ Pit Boys, Old Spice or MTBR.com have released and built upon quality video after quality video. Your video channel should reflect Read More

Although Snapchat is one of the most downloaded apps, its perishable content platform has made it a not-so-coveted advertising tool among marketers. That is, until now.

What was it that pushed big brands like Audi, NBA and Taco Bell to include Snapchat in their marketing strategies? Read More

New research from Pew Research Center has found that Facebook is still “by far” the most popular social network and whilst its growth has slowed, the level of user engagement has increased. This is good news for marketers, many of whom have bemoaned the lack of reach that small brands are now able Read More

eLearning has come a long way in recent years as more enabling technology has emerged to help shape workplace training so that it’s increasingly accessible. An area which is seeing a lot of growth currently is mLearning, which is eLearning on mobile. It’s thought that it will see an annual growth r Read More

You should allocate budget to your AdWords campaigns based on how much you can spend and this can be as little as $5 per day per campaign, although you should allocate as much as you can afford. Of course, there will be plenty of businesses and even competitors that can afford $100 per day plus, so Read More

Each year sees Spiceworks carry out a survey to determine which trends in B2B content marketing are on the rise and to look at the current state of the market, as well as to identify key challengers marketers face.

This year’s report saw lead generation being the number one goal of content marke Read More

A blog is the place then to make a good first impression. You don’t have very long to grab the attention of the reader and if you don’t, then you’re going to see a high bounce rate, nobody bothering to sign up to your newsletter and no leads. So what makes a good blog? How can you ensure that your Read More

What can you do to make your blog more successful? Well, social media is the primary method of distributing blogs these days, and you can of course use email newsletters too, which are also highly effective. However, just because you’ve created a blog and shared it on social media, that in itself d Read More

The social network for professionals, as LinkedIn is commonly thought of, is sometimes overlooked by businesses wanting to up their online presence and effectively market their company through social media. However, whilst it’s definitely different from the other social sites, it still offers plent Read More

One of the biggest threats to business is spear phishing which works by gathering information on an individual in order to compromise their account, specifically. According to TechRadar Pro, social media has made it simple to collect lots of valuable information by collecting and assembling informa Read More