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In its fourth year, the Web Summit is hosted by the Royal Dublin Society, an excellent venue for such a large event as it’s stretched over a fairly large area. The Summit is a tech-based one and enjoyed attendees and exhibitors numbering well over 20,000 on each of the three days that it was held. Read More

The use of video in business has changed beyond all recognition. Now, companies are coming up with more creative videos all the time to boost marketing activities. No longer limited to training and information, the kinds of video that are produced today are interesting and don’t rely on actors as t Read More

Last week’s Whiteboard Friday from Moz co-founder and blogger Rand Fishkin posed an interesting question: “Is it possible to have good SEO simply by having great content?” I thought this was an excellent topic for conversation as it seems to me that many sites tend to focus on one or the other and Read More

As the biggest social network out there, it’s no surprise that Facebook is much maligned when it comes to privacy and security. The network itself is full of scams, spam and potential malware still, despite increasingly sophisticated algorithms that are designed to take care of such things. The new Read More

Last weekend saw a fair amount of discussion going on amongst SEOs, thanks to the latest algorithm update, Panda 4.1. The update has been rolled out slowly since September 25th and according to Barry Schwartz writing for Search Engine Land, it’s still being rolled out now. Read More

The previous Pinterest analytics were very basic and really not much use, tracking was much easier to look at as a whole through Google Analytics. Now though, more detailed analytics from the social media site give businesses the opportunity to:

View detailed data on who engages with pins
See g Read More

Anyone who’s ever dipped their toe into the digital marketing pool will have come across the terms Domain Authority and PageRank before. They are the way that the quality of a website is determined by Moz and Google respectively. But what do they mean? Are they accurate and what can you do to influ Read More

Last week, UK bakery Greggs found itself on the wrong end of an internet prank (or possibly it was malicious) when its Google Places listing appeared with an altered logo. Underneath the logo itself, embedded in the image, new text had been added which read “serving s*** to scum for 70 years.” Read More

It’s emerged that social network Facebook conducted an experiment into its users’ emotions and the effect of posts on them. The study ran for a week and the site deliberately skewed the appearance of users’ newsfeeds to look at the effect of positive and negative posts. Anger ensued. Read More

A lot of businesses post regularly on Facebook. With so many stats to consider, do you know what they really mean? Today we are going to look at improving your social media planning strategy, focusing on recent data relating to post frequency and effectiveness by day and time. Read More