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We all know by now that social media is a valuable part of any online marketer’s arsenal, but many believe that it has little to no value with regards to conversions. However, studies found that four in ten social media users have bought something online after sharing the product on Twitter, Facebo Read More

The increasingly omnipotent Google has introduced a number of new features over the last year or so to its Google+ platform. Here’s one you may have heard of but not necessarily investigated too deeply: Hangouts on Air, allowing users to broadcast live video from their Google+ account via YouTube. Read More

Despite Google's algorithm changes, keyword research has stayed pretty consistent for inbound marketers looking to optimize for search. Here we lay out a process you can use to establish a strong keyword strategy to narrow down a list of terms you want to rank for. Read More

Does your business use Google Authorship? It won’t cost your business a single dime. If your business does not currently use Google Authorship, it is missing out on a major marketing opportunity. Here’s what your company needs to know to get started and make the most of Google Authorship. Read More

2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads. Do you understand how Google AdWords works? Read More

The idea of content marketing is nothing new, it’s been ‘the next big thing’ for some years now but despite that particular label, it’s firmly entrenched in many businesses as the way forward when it comes to internet visibility. In 2014, big brands are ramping up their content marketing efforts. Read More

Having a Facebook page for your business is one of the most important strategies you need to undertake. Facebook has more global users than any other social network, so not exploiting a Facebook page would be inadvisable. With Facebook Insights you can keep a closer eye on your target audience, who Read More

LinkedIn remains the elephant in the room for business to business results and for establishing yourself within your professional industry. But how should you use it? Before you post to LinkedIn, here are 5 important LinkedIn post tips for businesses. Read More

The Google landscape has changed dramatically in recent years, but it’s fair to say that search engine technology is improving all the time. But that means SEO companies and webmasters in general need to consistently adopt different strategies to make the most of the latest algorithms. In 2014, you Read More

Whilst sometimes it seems that there’s a new social network popping up every minute of the day, many of which fade swiftly into obscurity, some niche networks are more than worth taking a look at. This is especially true if you have a specific audience to address, or even a skillset that you want t Read More