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What went wrong and what can you as an entrepreneur learn from the lesson of Secret?Startups fail all the time, but what made the fall of social media app Secret so interesting was that the company, which was launched in February 2014, had raised $25 million last July from investors and at one poin Read More

Disconnecting from your business to take a real vacation (that doesn’t involve logging onto your laptop, checking email or following up with staff and key clients on the daily isn’t an easy feat, but it may be more important to your long-term success than an “always on” mentality. Read More

Marketing is key to business growth. I’d argue it’s one of the most critical factors since whether you’re selling the coolest products or offering killer services, if consumers don’t know you exist, you’re not going to be in business for very long. There are many ways to create buzz, including one, Read More

You work hard enough. And there’s a limit to how much more effort you can put into your small business. At some point, you are going to have to find a better way to get things done. With that in mind, here is a list of seven simple strategies which have proven to be effective for successful small-b Read More

With a new school year nearly upon us, it seemed like a good time to brush up on some basics to ensure that your B2B marketing plan is A+ material.
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Understanding the value of those first precious months between parents and newborns, Branson has established a perk precedent. Is Branson generous? As a philanthropist and a boss, he certainly qualifies, but it is not mere generosity that is driving this ambitious entrepreneur’s decisions. Don’t be Read More

How do you build this type of awesome, connected company? You delegate.

You might think being hands-on in every part of your business is best for your company’s growth, but the truth is the secret to scaling is letting go and focusing on the parts of the business you do best. The more you delega Read More

More than 75% of small business owners surveyed by the Direct Marketing Association say email marketing is considered an “important” aspect of their marketing strategy. While email marketing campaigns can be a cost-efficient way to reach a broad audience, the high volume of promotional emails hitti Read More

Content marketing has become a popular buzzword for good reason. Effective content strategies leverage tools like blog posts, videos, social media, and infographics to connect with target audiences, stimulate the conversation and social sharing that deepens relationships, and increases brand awaren Read More

Chances are, you can profit from adding freelancers to your team. Full-time employees are certainly necessary, but there is value to be had in non-traditional, contractual workers, as well. With that in mind, here are a few places to find the free agents you need to succeed. Read More