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Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth. Read More

On March 15, all users will be switched over to Skype, which the software giant acquired for $8.5 billion in October 2011. Read More

Basically triggers are “event” based and autoresponders are “time” based. To better understand the difference between auto responders and triggers let me describe what autoresponders do. While conventional automated emails (autoresponders) adhere to newsletter sign-ups and orders, trigger sends ema Read More

There are many advantages of triggers and uses you may not have believed of yet. For example, you can have the most latest version of your newsletter in a new subscriber's mailbox within moments of them becoming a new client. This is essential because if they just joined they will be interested to Read More

It is the analysis of different forms/versions of the one email to see which one performs best. Different forms are sent to a small part of the list or to the test group (if you have one) and the performance of each form is measured. Only one variable is changed in the email during one test to see Read More

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty o Read More

For example, if you create one promotional email and send it out you may get a good response or it could not get the response you expected. However, you could get even better response for the mail you sent if you sent an A/B split test email. You might be thinking what an A/B split test email is? Read More

The diminishing desire for direct sales will cause organizations to keep working more complication and to maintain customer engagement. B2B industry is changing every day and becoming progressively more consumerized. Revolution started by digital channel has gotten higher need for high-tech items w Read More

Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Read More

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with ou Read More