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When you work in a creative industry your ideas are your bread and butter. You have to come up with the goods every day and while some ideas come quickly with a flash of inspiration, many are much harder to produce. Here are some ways to keep those creative juices flowing. Read More

Sourcing business from within your existing customer base is much cheaper than finding new customers. But if you expect your customers to keep coming back for your services, you need to be more than ok. You need to be awesome. Read More

Video marketing is one of the smartest ways to promote your brand. However, to get the most exposure, you need to accumulate YouTube views! Here are several ways you can get that viewer count, and your exposure, on the rise. Read More

When you’ve hired a copywriter, you want to get value for your investment. And quite right, too. But sometimes, the first version your copywriter sends through doesn’t make you feel any of those things. There is no need to panic or feel downhearted. Here are some helpful tips on giving your copywri Read More

The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways and even turn it into lots of new ideas. Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blo Read More

For me, LinkedIn is a bit like the distant cousin at a wedding: invited but definitely not on the main table. I dabble on LinkedIn but I know there is a lot of potential that I’m leaving untapped. Whenever I put time and effort into LinkedIn I get leads but I push it to the bottom of list, citing a Read More

One of the big rules of copywriting is to ditch complicated language. While this is a great rule most of the time, there are some exceptions. There are moments when your copy is actually enhanced with some jargon. This post is going to open the door to some of those exceptions. Read More

If you’re getting started with social media marketing for your business, here are seven great tips to get you through it. Read More

To write copy that generates a reaction, you must dig into the emotional and psychological impact of the words you use.

Here are 63 words that will help you turn ordinary copy into something more powerful, and more effective. Read More

10-dollar words are the fancy words that you think make you look smart. You hope that by including a longer version of a rather simple concept you will make people go: “Oooh, sounds like he really knows his stuff!”

In reality, 10-dollar words make your copywriting suck. Read More