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Watching everyone else get served, you ask yourself: why can’t they make this faster? Why can’t they put more staff on? Why is my time being wasted in this queue? The truth about consistently good customer satisfaction is much simpler than you think. Read More

This post talks you through my detailed copywriting brief and the kind of information you should be collecting from new clients. Read More

So you’ve decided to join the social media revolution eh? You’ve heard of plenty of other businesses making a killing from social media and you want a piece of that action. Well before you create anything, here is a list of home truths you need to know. Read More

You’ve probably heard of pay-per-click (PPC). AdWords is Google’s own PPC program for generating targeted web traffic. What you might not know is that running a Google AdWords campaign is a lot like online dating. You shouldn’t believe the hype and it might just change your life. Read More

A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the box, in the paper or on the radio can be much harder than just distributing a great press release. If you don’t get into the news, or you’ve had your mom Read More

This post is for the owners of any email marketing lists. You must include a way for your subscribes to say goodbye. Learn what your unsubscribe process should look like and the branding consequences of a tricky unsubscribe process. Read More

We’d all love our product or service to appeal to everyone but you’re living in a fool’s paradise if you think that’s possible, or that it’s good marketing. Trust me when I say that the right words into the right ears will get your much further than taking a megaphone to a crowd of people.

Here Read More

One of the most effective ways to gain new customers is to give your product away. For free. Now while that might seem counter intuitive, giving away your product can actually be more beneficial to your bottom line than discounting.

I am going to to share the benefits of giving away yo Read More

When you start your own business you have to be confident and at some point between believing in your idea and putting in the hours to make it work, you have to make some decisions about who your message comes from. Will it be “me” or “we”?

You know that you’re the only one making all the wheels Read More

Testimonials let you show off the good side of your business I mean, let’s be realistic here. I’ve never seen an iffy testimonial published and I expect you haven’t either but even so, testimonials show some proof that you’ve solved real problems for real customers. And that’s what makes you more c Read More