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So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? This blog talks about compares the use of exaggeration to realism in your marketing. Read More

Read my entry in a blog hop between copywriters. It shares a behind-the-scenes look at why I write, how I write and what I'm working on right now. Read More

So how do you make sure every page tells the story you want your readers to hear? You create website content that has GOLD on every page. This post steps through my content map for a website. Read More

This post steps through a case study of a recent SEO copywriting client: Leads to Clients. It demonstrates what I did to her copywriting and what happened soon after. Spoiler: One of her pages jumped 98 ranking positions to be ranked third, on page one – in three days! Read More

I’ve been sick. Not hospital sick but definitely ‘call my mum’ sick. My planning and check lists were all put to the test as my body took over and took me offline for five days. Not long enough to get the sirens going but long enough to delay projects. This is how my business coped.


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While marketing techniques are adapting to technology, copywriting still focuses on people and what motivates us hasn’t changed much. The copywriting formulas that have been tried and tested for decades still work today. This post explains the Pain-Agitate-Solve copywriting formula. Read More

“You’re so lucky!”

Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil!

Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life as a freelance copywriter. Read More

I spend a lot of time thinking about fear. My blog readers’ fears. My customers’ fears. My customers’ customers’ fears. And sometimes, my own. Just because I write all the time, doesn’t mean I tackle the process with a Sean Connery shwagger. Here are biggest writing fears revealed. Read More

These applications are helping me stay focused and be more productive during the work day. And they might just surprise you! Read More

Here are some of the copywriting techniques I apply to write successful email marketing – and by successful, I mean noticed, opened, read and responded to. Read them, like them, apply them in your email marketing! Read More