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Great summary: Confused about the different methods of Facebook advertising? We are comparing Facebook Ads vs Promoted Posts side by side. Read More

SEOs get their whirling dervish on over press releases because they are forever debating whether or not they have search value, or more precisely whether or not links in press releases have value. Read More

Press for time but still need creative blogging ideas? Here's how to use your ears to get something you can't purchase (time) and listen for great ideas to blog. Read More

The challenge with social media and content marketing is businesses often treat them as additional duties. When employees get done with their day job, this is an add on. The fix lies in culture, transforming content development, publication and promotion into the very fabric of a business culture Read More

Can social media help build a brand? Here's nine examples of small businesses that are doing it. As the post says, "Customers have the final word now. News gets out faster. Other users and buyers are now the trusted sources. Social conversations are now the holy grail of business reputation manage Read More

Small businesses, frequently strapped for both time and cash, often need their marketing dollars to work double time—using the same resources to attract new business and retain loyal customers.
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An excellent post on the false hope of "going viral" and offers instead a far more practical and realistic approach for small business instead: targeting small groups. This is how you do it! Read More

If you haven't heard of Marcus Sheridan, he's living proof this content marketing stuff is made for small business. While some criticize content marketing as hype, The New York Times came out with a story that explains Marcus' battle back from the brink of bankruptcy.

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A new study shows that small businesses are increasingly turning to content marketing for traffic, search rankings and brand building. It's proven to be effective -- 59% of small businesses surveyed said their content marketing efforts drove sales -- and most spend only $100 per month, while anothe Read More

Shonali Burke takes an in-depth look at a CRM tool for small business called Streak. Obviously, a tool to track relationships with customers is paramount. This one is interesting because it easily integrates with free tools like Gmail and Google Apps. Read More