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I now live by the rule of “Goo-diligence.” Whenever have a new idea or am asked for feedback on someone else’s, I won’t move forward without a quick search on Google. I hate to say it, but many of my “great ideas” have stopped before they ever started because of things I’ve found in less than five Read More

With the holiday shopping season passed, many small business owners are turning their thoughts to strategies for growing sales in 2015. With that in mind, here are five marketing ideas that are near-guaranteed to get more business through your door. Read More

For customers, text messages like this are annoying. For business owners, incorrect SMS marketing practices (like the one’s noted above) are probably doing your business more harm than good. Read More

We all have customers who’ve become “un-loyal” for one reason or another. Perhaps they used to subscribe to your service but have let their subscription lapse in recent months. Maybe they made several purchases from your website in the past but now need to be reminded about how great your products Read More

I work on hundreds of kiosk designs and marketing materials for businesses. Whether they are large scale corporations or small businesses taking off, I think that all businesses should be actively concerned about their branding and what they convey with that branding.
Something as simple as the co Read More

Just last week, I had the opportunity to have a heart to heart with a business owner about building and maintaining relationships with her customers. She was in a bit of an unusual bind: her business had too much business.
What I mean by that is she wasn’t able to recognize and personally know al Read More

Customer Relationships - Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ... Read More

Wondering how text message marketing compares to other forms of customer outreach? This handy infographic shows you the difference in open and response rates and more. Read More

10 fresh ideas for getting customers into your store this November. There's more than just Black Friday happening - use these ideas to engage your customers all month long. Read More

Loyalty marketing is an approach to marketing that focuses on increasing business revenue by targeting existing consumers.

While most marketing companies focus their entire efforts on finding new customers, and most loyalty programs are made to simply reward customers who come in frequently; the Read More