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Understanding success is not hard nor is it hard to repeat once you’ve been there. The hard part is maintaining it and staying there long enough to enjoy it. If you think I or anyone else has all the answers for making your brand successful you’re smoking some serious good “big dreamer” stuff. Read More

When it comes to marketing most people think about traditional methods like placing an ad in the newspaper, magazine or even on local television. An area most people don’t think seriously enough is public relations. Read More

A well-designed site leads the visitor very deliberately through the information on each page. Ideally, the person who arrives on the site knows exactly where to click next: they can select their path easily because the choices are clear. Read More

Crowdsourcing is a practice through which organizations can tap into the collective intelligence and skills of their crowds – employees, customers, or the public - for product or service innovation, problem solving and performing specific tasks and achieving specific goals, leveraging online commun Read More

When customers first begin to do business with you, they will have their own expectations and hopes regarding your product and service delivery. The best way to make sure you are seen as reliable and deliver on promises is to educate them from the beginning what to expect from us. Read More

When it comes to marketing a startup company on the social Web, it’s best to reflect on the following Turkish proverb: “If speaking is silver, then listening is gold.” When you’re enthusiastic about your new business, it’s hard not to jump on every social media platform to shout how amazi Read More

Whenever I pass the time with commuters on Chicago's rail system I am left pondering
the metaphorical journey of these kinsmen-strangers. Where are they going and what
will they be doing when they get there? Do each of us have a solid plan of action in
place for our "ride" in this life? Or are m Read More

We are doing something a bit different for this week's expert Q&A. Many of you will remember a couple of weeks ago, Tommy from http://Tommy.ismy.name offered to answer any facebook marketing quesitons that the 365 Community could throw at him. You all threw and this week, Tommy answers! Read More

When you list ideas, examples or foreign countries, name 3 at a time. Like 3 strikes in baseball, 3 little pigs and 3 little words. When you mention the highlights of your vacation, name 3. Read More

After imposing its will on the daily lives of hundreds of millions of people worldwide, the social media phenomenon has recently turned its focus toward changing the ways that businesses in industries across the board market their products and services to current and potential customers. The explos Read More