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It seems like every time I turn around, some advertiser with the Next Big Thing website is clamoring for my marketing money.

As a small business, I don’t have a lot of money to throw around. It turns out that about 80% of marketing expenses are wasted. Wasted! Read More

Personality is described on Dictionary.com as “the visible aspect of one's character as it impresses others.” Sometimes though, what’s impressing others in person can go awry online, and then you’re not impressing anyone at all. Social media is supposed to be an expression of yourself online – and Read More

Part 3 in our 3 part branding series by Laura Click. This one discusses the importance of choosing the right logo Read More

For a long, long time, artists depended on gatekeepers and agents to sell their work for them. It worked okay, but now that model can be completely circumvented if an artist has the desire to do so. It means working hard, learning a few new skills, and being willing to take some flack for being unc Read More

A mind map looks a lot like a spider web, a root system or the branches of a tree. Like these marvels of nature, a mind map has a central point. The center of the mind map is the subject that you want to map and it is often represented by a picture or symbol. Use no more than three words to name Read More

Trademarks are words, slogans, logos, designs, shapes, sounds and other elements that businesses use to indicate the source of their particular products or services. Companies like Apple, Coca-Cola and Disney own hundreds—or even thousands—of trademarks, and they use these intellectual property a Read More

The role of the CFO hasn’t changed much, I could be wrong, (I’m willing to take the criticism if it has) but the very nature of the job has become more, I guess, public in a way. That to me, as a brand strategist, creative, marketing type person presents a pretty unique opportunity. Read More

We can learn a lot about life from the game of football. Whether it be business, personal, spiritual or psychological; many of life’s great questions can be answered by analyzing the way things are done on the field, and marketing is no exception. Read More

What's in a name? A lot, actually. A critical component of your brand, your business name offers the first impression of your company. It's the first thing customers see when they visit your website and the first thing they hear when they call your office. As a result, start-ups should pay special Read More

Many of you by now have, most likley, seen the recent article in Tech Crunch by Penelope Trunk "Women Don't Want to Run Startups Because They'd Rather Have Children".

Those of you who are used to my normally descriptive, passion-filled and opinionated commentary, might notice that I'm refraining Read More