Lyceum submitted the following stories to BizSugar

WordStream and Constant Contact are announcing a new business partnership.
As part of the partnership, WordStream and Constant Contact will develop an integration that brings new customer leads collected via WordStream Advisor seamlessly into Constant Contact, letting small businesses engage with Read More
If HR professionals aren’t focusing on company wide career development programs in 2015, a new study show they’ll regret it in 2016.
Recent research (PDF) conducted by the Society for Human Resource Management (SHRM) revealed that career advancement opportunities were highly important to nearly ha Read More
What if some of our favorite brands were types of beer? What would they look like? What would their slogans be? Would they taste any good?
The company Printsome, which prints custom t-shirts, answered these questions with “Beer-tualising“, a clever series of brews based on the popular brands Apple Read More
You can have all the free coffee in the world, but if you aren’t offering the types of benefits employees are really looking for, you will lose them to the competition quickly. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following question: Read More

5 Reasons Why Content Marketing is Getting Harder and More Important

Avatar Posted by lyceum under Marketing
From http://smallbiztrends.com 3426 days ago
Made Hot by: LimeWood on July 6, 2015 12:40 am
Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.
Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that peop Read More

EGO NetCast is Not Podfading [podcast]

Avatar Posted by lyceum under Social Media
From http://egonetcast.com 3428 days ago
Made Hot by: MasterMinuteman on July 3, 2015 7:29 am
Here is a Midsummer greeting to my listeners, patrons and fellow podcasters:

EGO NetCast is not podfading! I will be back! Stay tuned! Cheers!

Reading and listening material:

025 It’s The One About Podfading - She Podcasts
Podcasting: Because Your Audience Wants To Hear From You by Vernes Read More
If you’re an entrepreneur, you already know how hard selling can be.
Many business owners struggle in their attempts to move others to action. In order to succeed, you have to be able to effectively communicate what your product, service, or idea means to the people you need to influence.
A few Read More
Ron Gold was riding his bicycle in Northern New Jersey when an SUV struck him head-on without braking.
The driver had fallen asleep at the wheel. And Gold, having just come around a curve, didn’t have enough time to change course.
By all accounts, the accident should have killed him. But his acti Read More
The rocky start of Facebook’s IPO has done very little to discourage the company from charging full steam ahead and going after its competitors.
With its billion-plus users in its back pocket, the company has the confidence to challenge even the likes of Google and its video outlet, YouTube.
Earl Read More
Saturday night my wife and I rented and watched the movie Red Army, about the former Soviet Union’s commitment to international ice hockey domination and the migration of Russian hockey players to North America.
The movie took me back to a time when I loved watching those Soviet hockey teams becau Read More
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Share your small business tips with the community!