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Even though you can find free recipes on the internet, sales of cookbooks are still very popular. We follow their recipes step by step and enjoy the experience of serving up the dishes to our friends and families.The same opportunity exists if you sell a service, so what recipes could you dish up? Read More

A song started and without watching I knew who was singing. This was the first English speaking album released in 8 years but all the core elements were still there that makes her and her music stand out. Here are a couple of lessons we can learn to ensure our brand is distinctive. Read More

It may look that way, however it could be you are missing the signs. Today business and consumer confidence has decreased, spending is down, people and businesses are more cautious. And that is good news. Here are a few marketing tips to make the most of these opportunities. Read More

Is the name. With so much free information around today it has becoming increasingly difficult for business to gather information, package it up and get people to buy. That doesn’t mean there are not opportunities for products especially digital ones as I believe there are. Here are a few tips.

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I read an article about Tony Bennett on the weekend. At the young age of 85 he appears to be thriving in his career and enjoying his life.According to the article this success has not always been the case and here are a few marketing lessons we can learn from him and his career: Read More

I don’t know and will leave the analysis up to those with expertise. However the competition between Google and Facebook is pretty fierce. It reminds me of the song by Irving Berlin Anything You Can Do I Can Do Better. Here are a few marketing lessons we can learn from their situation. Read More

Have you ever said this in a nice way to potential customers? Perhaps you sighed a little as you thought of the extra revenue that might have been. Here are a couple of tips to help keep the potential customers interested. Read More

Have you ever had a little knowledge and thought you knew it all only to find your wrong. One step was missed and the website disappeared from search engines. Here are a few marketing lessons learnt from this little episode Read More

Yet we can make simple mistakes that can reduce the effectiveness to build customer relationships. What might sound right to us or written on our websites can actually turn customers away. Here are a couple of questions to ponder. Read More

At times you need to make tough strategic decisions when marketing your brand. These decisions can be difficult to make especially however it is important if you want to your brand profitably. It is not about failure in fact I think it is more about being smart.Here are a few tips to help you. Read More