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Just keep it simple. This is one thing you hear every day but it often in the rush of running a business it isn’t always easy to do.
You may have heard about the $1billion acquisition by Facebook for Instagram. Here are 2 elements that can apply to your marketing. Read More

Target market segmentation is one of the simpler ways to ensure your marketing strategies build your business and strengthen customer relationships. Here are a few benefits. Read More

Have you ever visited a website, looked at a brochure etc and wonder what the business actually does? Here is a simple marketing tip to see if your point of difference is easily understood. Read More

There has always been a fine line between offering choice to your customers and offering too many options. If you don’t get the balance right then you may unknowingly be causing your customers stress. They are busy and welcome those that help simplify their lives.

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Free is often used to get potential customers see value in your services. Another option is to follow the example of Mercedes Benz and develop and entry level DIY product from your service. It could be the start to have a lifetime customer. Read More

Knowing which keywords and phrases people use when searching online to visit your website is essential. The same goes for understanding the key attributes that are associated closely with your brand. These words and phrases helps you work out your key point of difference and your brand positioning. Read More

Do you have social media platforms and accounts that you haven't updated in a while and they look abandoned? If you do this can give customers a negative perception about your brand. Here are a couple of tips to avoid the ghost town look. Read More

The never ending list of choices today means customers have to think more when looking for solutions and buying which puts more pressure on their time. To differentiate your brand and make it easier for your customers look outside your market for marketing ideas.

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Are you answering “busy’ every time someone asks “how are you?” Busy is good if it is bringing in the revenue you want and you have time for a personal life. If you aren’t then it might mean you have cluttered up the marketing of your brand. Here are some signs of marketing clutter. Read More

Find the customer problem and then offer your solution. The bigger the pain and fear, the greater opportunity for your business or so they say. But is this true? Here is research which suggests focusing on pain and fear may not be the best approach. Read More