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Having a presence on many social media networking sites can boost your business. We know this but the time and the return on it needs to be considered. One way to simplify the selection is by asking a simple question - Would I pay to be there? Read More

As part of your marketing mix and strategy, getting the pricing correct for your product or services can have a large impact on your business. Get it right and you can grow your business. Here are a few signals your pricing may be sending. Read More

Pinterest and Paul's hamburgers have one thing in common. A smart marketing strategy of specialising in what they offer. Read their stories and see how you can apply their approach to have a thriving business. Read More

Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow. Read More

This time of the year is also when we reflect and often refocus on what we want to achieve in both our personal lives and with our businesses. There are many posts on predictions I have only one for 2012 based on observations over the year. Read More

When growing your brand is mentioned do you think of large numbers to be achieved? Many do and think automatically think it is all too hard. So nothing happens and growth is stalled. It is often the small steps you take that make the difference over time and here are a couple of tips. Read More

This is a story about how productivity can go pear shape and potentially damage a brand. Outsourcing can be a great idea however if you abdicate and not delegate it can do more harm to your business. Here are a few tips to help. Read More

Do you know which of your services are more profitable and key for your business to grow? Do you focus and specialise in these profitable services? If you answered yes grab your beverage of choice and jump to the comments to share your thoughts. If not then read on. Read More

I was reading an article about Google and their quest to provide the right answers quicker and correctly. It was about turning information into knowledge. Instead of waiting for Google the article made me think that there are potential opportunities for the marketing of your brand now. Read More

Often when you hear the word procrastination it seems negatives are bundles with it. The more you think about beating it and getting into action often means nothing happens except more negative emotions. So to help here are a few tips to get over the old procrastination and into action. Read More