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Having a real simple difference versus your competitors is a necessity if you want to build a successful business. While this is easy to say it can be difficult to do. One simple way is to look at removing potential barriers and purchase risks for potential customers. Here is an example. Read More

Smart marketing strategies can come from a simple idea and can mean increased sales and profit. Here is one example a company saw where customers where online to offer an offline product opportunity. Read More

This is not about any social media scoring.It is about your market value and pricing. One way to look at the market value of what your offer is across a couple of dimensions. Knowledge and skills. The more knowledge and skill the higher the price. Here are a couple of factors to look at. Read More

Although it is a competitive world today there are opportunities to be realised. One way is to observe market trends, customers and their attitudes and behaviour. Here is one example that shows the benefits of observing. Read More

With the increasingly wide number of marketing tactics available it seems that the strategy part of marketing is sometimes forgotten, half developed and left to rot. Here are a few reasons why your marketing strategy may be a little smelly. Read More

Learn how specialising as part of your marketing strategy can help you stand out and have a thriving business. Read More

If you have picked up the phone and been told someone else recommended your products or services you know the terrific feeling it gives you. We often just think of referrals from customers and forget about how our competitors play a role. Read More

In today's competitive world the need to differentiate your business is key to growth. Here is one business that is doing it successfully by embracing simplicity and specialisation that we can learn from. Read More

In days gone past villages needed to make sure that water was abundant. So they made sure they dug wells that were in the right place, deep and could supply the water that was needed. When you are developing your marketing strategy the same principles apply.And here are 2 areas to consider. Read More

This is a new section of the blog where we learn from solo and small business owners who offer specialised services rather than being generalists in their field. I am really pleased Keyuri agreed to answer my questions. Read More