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One important aspect when marketing your products or services is knowing which customers are valuable to your business. There are different aspects to look at when reviewing your customers and one is looking at the Average Transaction Value.

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The number of marketing tactics you can action today that take up your time versus money continues to grow. Are you getting the return you want or are you just eating up that precious thing called time? Here are a couple of things to consider.

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The cost of the empty marketing basket just means the cost to your business and your customer relationships of not taking marketing action and of course I mean the right action. Here are a few examples to show the potential cost. Read More

We know asking questions is important, otherwise how are you going to find out anything. This is particularly true when trying to find out more about your customers. When marketing your brand asking yourself the why questions is often overlooked.
Here are two ways to help your marketing. Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

With all the marketing options and tools available today you would think marketing your brand would be pretty easy. This is not the case and in fact if anything with so many options it makes the whole thing a little overwhelming, not to mention time consuming. This is why the simpler marketing grea Read More

Do all the places where your brand appears look like a family? If it doesn’t then you may have just taken one step to confuse your customers about your brand. What I am talking about is the look, feel and tone of your brand.
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When marketing your brand as the small business owner you have situations where you get different people to do their part of an overall project such as with a website. To make sure the project ends in success you need to be the project leader bringing the designer and copywriter together. Tips how Read More

I like to cook and this means I like watching cooking programs, lots of them. One I watched recently is called 5 Ingredient Fix.
Whatever meal she is cooking, only 5 ingredients are used. To make it work they must match up, combine well and complement each other and here are a few examples that ap Read More

When I finished school I worked in a factory for a few weeks before going to university. I made a game of each shift to overcome the boredom and heat and thinking about the experience here are a few marketing lessons I learnt. Read More