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Do you listen to podcasts or webinars and after they have finished you get motivated with the possibilities of the marketing ideas for your business? If you have, the question is have you taken action with the information from these events? Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

When you first start out marketing your products or services you are grateful for those early customers. You may be in constant contact, reply quickly to emails and never forget to reply to their comments on your posts. As you build your business, get more customers it can be easy to forget the ones who supported you in the beginning. This is a mistake Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More

We know recommendations and referrals are important. How often do you proactively promote the products or services that you actively use to other businesses? Read More

Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. The key point about the mistakes made in marketing is what you learn from them, understand where you went wrong, what were the reasons and not repeat the errors. Here are a few ways to avoid making marketing mistakes Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

In many areas of our lives we have a check up, such as going to the dentist or doctor to see that everything is working okay. With cars we take them to the mechanic who does a maintenance check to make sure everything is running smoothly. The same goes for marketing and here is a simple check list to review what is working and what needs attention Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More