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Gaining input from members of your network online and offline can open up solutions to problems or highlight opportunities that you may not have thought of. This can be on a regular basis, a brainstorming session or for a specific project. Read More

Have you ever filled out a contact form on a website or sent an email and weeks later you are still waiting for a response? Unless you have been extremely lucky you probably have experienced this and felt a little frustration or even felt angry.
Although we receive an increasing amount of emails, not replying could mean lost opportunities. Read More

It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the marketing success path. Read More

Do you offer your customer a long list of available services or offer your services across many industries? If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses. Being a specialist offers the following advantages: Read More

When potential customers are waving buying your product or service or wanting a refund what do you do? Do you engage in a dialogue to understand what the problem is or do you just give them the refund? This is a story how one company tipped the balance in their favour and gained a very happy customer. It all started with a simple email. Read More

When marketing your small business you can’t really step into your customers’ shoes to see what is important to them because it will still be your perception. You do need their input and feedback so you can fine tune your marketing to strengthen your customer relationships and succeed in your market.
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Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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Changing the look and feel of your brand can be a good idea to grow your business. These changes often involve updates or alterations to the actual product or service offering such as adding new features or attributes. Before you make changes to your brand get your customers involved. Read More

Have you ever presented work to a customer and the response is less than what you expected? They have changed their minds and want something different. You are left a little confused. If a customer has not really thought through the project’s requirements, then the briefing may actually be just a waste of time for both of you. There is a simple solution to this that benefits both you.



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