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The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. Once they become customers, do you actively pursue activities that will expand on their relationship with your business? Before you select the marketing tactics it is best to ask yourself these questions: Read More

To state the obvious the more you know how your customers think, feel and behave the more successful you will be with your marketing. It takes out the guesswork. Like any relationship it takes time and commitment to gain a deep understanding of your customers. Here is a quick survey for you to take to see how much you do know. You may want to inclu Read More

There are so many ways to keep in touch and it is essential for marketing your business and brand. The question is what is the right way for your customers? What may be ideal for your business may in fact be turning your customers off? Read More

The marketing plan Treasure Hunt is when you conduct an analysis, looking for that little treasure or gem that will help you gain the edge over your competitors, attract and retain key customers and find opportunities to grow your business. Read More

In everything we do in life or business, some activities are interesting and we enthusiastically take on the activity. Other activities we know we should do or complete but we either procrastinate or ignore them until we absolutely have to. For many small business owners developing a marketing plan falls into the second category. There are many re Read More

It seems with market research is not perhaps used often enough by us in small businesses. Market research can help you make better business decisions and it can provide you with new or better ideas. Read More

Are you a loyal customer but find the latest deal or offer is never for you, only new customers? Although I have no statistics on this, but visiting many websites it seems that small businesses are doing this more than they used to. Whilst it is important to gain new customers, a little time is needed to think about your loyal customers and how Read More

Children have a natural curiosity and they ask questions, lots of questions. As we grow up we sometimes forget to retain this curiosity and therefore stop asking questions.Without asking questions, it is a lot harder to see opportunities, uncover customer needs and desires and make the right marketing decisions for your business. There are 3 words Read More

Whilst relationships are never perfect, except in the movies there are signs whether your customer relationships are healthy. By understanding the signs of a healthy relationship, you can easily identify what is missing and what parts of the relationship needs a little attention. So what are 7 signs of a healthy customer relationship: Read More