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If you have money to spend on marketing you set a budget and then allocate the funds to those activities that result in revenue increases for your business. Or at least that is the goal. You put effo Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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If you have ever tried to get fit and healthy you will know that it is not always easy. There are many options to choose from and unless you learn how to exercise correctly you may just end up with only very sore muscles. I learnt simple lessons from getting fit that can be applied to small business marketing. Read More

If you want to move your marketing up a notch, then getting online and observing your customers is very easy. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships.

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It is very tempting to just jump in,launch and starting marketing, however a little homework before you do can go a long way to help you succeed. These questions apply whether you are a new business launching your first product or service or you are a more established business wanting to expand your offerings to current customers. Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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Competing against bigger players in your market can be tough. The usual marketing tactic used is to lower the prices which is not a healthy option for your business. This is the story of how a small business went up against very powerful competitors. Read More

Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More

When customers leave the instinct is to replace that business with new customers. Often little thought is given to get feedback as to the reasons. Your lapsed customers are actually a big source of information that your current or potential customers cannot give. Read More