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When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:
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Like all areas of business and life there are loads of myths around that can lead you into places you do not want to be. Marketing, especially today seems to have its share of what you should do in order to be successful and unfortunately many are just myths. Here are 6 that I think you should igno Read More

When marketing your brand being seen and heard is one part of the chain that is needed for success, although at times this can be easier said than done.There are no black and white answers to maintaining the awareness and presence of your brand. Here are a few suggestions: Read More

Each day is seems there is a new rule being applied to marketing. Whether it is giving things away free, how to engage in social media, content etc. What is not often written about is applying the good old fashioned commonsense approach. If you think about it, this approach has lasted through the decades and has served businesses and their customers well. Read More

Jumping from one to another actually makes your marketing more complex instead of simpler, not to mention the time and/or money it takes. To take any confusion out of the decision here are a few questions to ask yourself before you dump what you are currently doing for another tactic: Read More

Promotions have been used offline for years as a marketing tactic and increasingly you are now seeing them appear as online tactics.
There are many types of promotions you can implement, so here are a few of the common ones Read More

I don’t know about you, but it seems every day there is a new tool that can be used in marketing your brand and running your busines. Have you ever thought just how long it would take to search for each one and review them to see if they can be of benefit? Luckily there is a great resource on Small Business Trends and the editor for the product reviews is TJ McCue of SalesRescueTeam.com Read More

Getting customer feedback may be scary at first but is is vital for marketing success. Without feedback it is really difficult to improve as no matter what you think you will always be a little subjective. After all it is personal as it is your business. To make this area less scary and personal,try asking yourself these two questions Read More

This Sunday is the City2Surf which is a race over 14 kilometres and so far has attracted a record 80,000 entrants. Not a bad effort considering the start time is 8.30 in the morning and it is winter. One overall objective for the entrants is to finish, however there will be a host of ways they actually accomplish this. Here are three similarities that may help you get the results you want Read More

Have you ever had a discussion with someone who states that something is a fact about marketing when you know it is not?Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on the weekend and one article I read got me thinking about this topic. Read More