BizSugar.com › User › m4bmarketing › Submitted

There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. The good news is that there are simple marketing lessons within your own families, friends and from those around you. Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. However if you just copy what someone else does it can harm your brand and confuse your customers Read More

There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. You need to work out the difference between those customers having a need and those that actually have a desire to take action Read More

If you are in retail you can watch customers come into your store, browse, walk around and then come up to the cash register with their purchases.You can also see if they walk in, have a glance around and then walk out. These actions are just as important to know if you have a website. Luckily it is not difficult to track these action paths Read More

Repeat customers are so valuable to your business and your bottom line. Yet talking to a number of small businesses over the last couple of weeks many did not know how much of their sales come from repeat customers. A couple did and no surprise their businesses are doing well and their marketing efforts are paying off. Here are 4 benefits you will get by knowing why your customers keep buying Read More

When marketing your small business, it is tempting to provide tempting offers to new customers. However when many do this they forget to include or provide similar offers to current customers. Here are 6 tips on how not to ignore your current customers Read More

Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

Is everything all shipshape with your current customers? If you are like most of us there are usually a few things that need tidying up. It is easy to get hooked on “get more customers” to make your business succeed. However this is a common trap when marketing your products and services. here are 4 tips to get your house in order Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More