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As you take advantage of free or low cost tools and technology to action your own marketing activities the cost of your time and the results achieved will become more important.

As you would set a budget to spend in your marketing plan, it is a good idea to do the same for your time. Here are a few tips to help you. Read More

Learning from other other small businesses can spark ideas and opportunities that we can use in the marketing of our brands. This is an interview of a small business owner who started just 3 years and Lisa shares how she has grown her small business. Read More

An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

There are so many marketing tactics to choose from today that it can difficult to know which ones are going to give you the best return on your money and time and strengthen custimer realationships. One way to make the marketing tactic choice easier is to select your marketing strategies first. Your marketing strategy is your overall game plan. Read More

Many of you may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Well doing a Google search may suggest otherwise. Read More

Customer service is one of the most important elements of marketing and the steps you take to keep your customers informed when problems occur can strengthen or harm the relationship. Read More

Whatever is the opposite of a Green Thumb, well that is me. As I was talking to a friend the other day about my misadventures it dawned on me that there are marketing lessons in what I have been doing. Read More

There are so many possibilities if you think about it. However it is an important piece when building strong relationships with your customers to gain these insights from both a business and personal aspect. Read More

It is well known that it is far less expensive to retain your key customers than continually chase new ones. Whilst it takes time to build loyalty and trust here are some simple tips that you could build into your small business marketing kit and start implementing today. Read More

Are you striving to reach the highest standards to grow your brand and develop strong customer relationships with your marketing? Then "Don't" Sweat The Small Stuff". Here are a few ways to not sweat the small stuff and get greater results with your marketing: Read More