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Just about everyday we hear or read that we should always under promise and over deliver with our customers. Whilst we need to delight our customers and strengthen our relationships, there are pitfalls that you may not be aware of. Read More

It is well known that providing customer service is vital in marketing your business for long term success. However, what does customer service really mean? Read More

When I was a junior Product Manager, members of the sales force would refer to another Product Manager as "Gunna". Although I am Australian, I had never heard this term before so I asked them what they meant, thinking to myself was this another corporate term I needed to know. After they laughed at my naivete they explained that "Gunna" was Read More

Big business marketers know that one of the most important elements of a successful marketing plan is knowing what makes you stand out from your competition. Before they spend any money on marketing tactics they work out what sets them apart and importantly what is meaningful to their target market. Developing your brand positioning is very import Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More

Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More

Making mistakes is part of business life, we all make them. The key is to learn from them or the best option is to avoid making them in the first place. Here are 5 common mistakes that could be stopping you from attracting your potential customers. Read More

At one time I considered going back to University to get my MBA, however at this time I was also flying around the country and overseas for business. I enjoyed the buzz you get when an aircraft takes off and thought it would be even better flying a light plane. As I couldn't afford to do both I had to make a choice. Read More

Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business. Read More

You have all probably met or even been a flirt at some time in your life.It can be no big deal if this happens in your social life, but in business it can waste a lot your time and money.What does a customer flirt typically do? Well, here are are a few examples: Read More