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A competitor has just started a 50% off price promotion. What do you do; panic and do your own 50% off price promotion, ignore it or quickly work out what is best for your business and customers? Read More

How are you faring with your marketing efforts?Are you achieving the results you want, retaining your key customers, attracting your preferred customers, increasing sales? Read More

What can a bride and bridegroom teach you about marketing? A great deal actually. From the recent wedding video there are 5 simple marketing lessons that can help you achieve success in your market. Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

For the simple reason you will enjoy greater success with marketing your business or brand.You have heard it said time and time again that it is all about your customers. However, if you don't have an obsession you will never really find those opportunities you need to drive your business forward. This applies whether you are a solo business, have Read More

Every business at sometime has lost a customer to a competitor. Losing a customer, especially ones that you have enjoyed a good relationship with in the past can leave you feeling many emotions such as hurt or even anger. Often, however we never take the time to find out why they have left or more importantly how we can win them back. Read More

With so many marketing tactics available it is tempting to do a little bit of this and a little bit of that. However this approach usually does not produce the results you desire for the effort you have put in. If you look at successful brands then you will find that they conduct marketing campaigns that have marketing tactics that all fit tog Read More

Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Customers will base their buying decisions on both rational and emotional reasons. Gaining a better understanding of your customers' buying behaviour is based on knowing the fo Read More

Have you ever been too demanding as a customer of other small businesses? If you have, then you may have missed out on opportunities to increase sales. As small business owners we are often asked for recommendations. Read More

Before you jump in and conduct an email marketing campaign, there are a few areas you need to consider to see if it is the right marketing tactic for your business. Read More